DUBAI, UAE, October 2026: Lattafa Perfumes, the UAE-based fragrance house with a presence in more than 150 countries, has introduced Khamrah Mira, a new fragrance created as the feminine counterpart to its popular Khamrah scent. The latest addition to the collection builds on the warm, gourmand character associated with the original Khamrah, introducing a floral composition designed to offer a different expression of the fragrance.
Khamrah Mira opens with red currant, cinnamon and mandarin, followed by a heart of jasmine sambac, orange flower, Rosyfolia and chestnut. The base brings together roasted tonka absolute, Madagascar vanilla, benzoin resin, Cocoa Pulse and musk, creating a layered composition that combines floral, fruity and warm gourmand notes. While retaining elements of the original Khamrah’s character, the new fragrance introduces a softer, more floral profile.
The introduction follows the growing recognition of the Khamrah collection among international fragrance enthusiasts. Much of Lattafa’s visibility in recent years has been shaped by online fragrance communities, particularly on platforms such as TikTok, where consumers have shared reviews, recommendations and personal experiences with the brand’s fragrances. This interest has contributed to Lattafa reaching audiences beyond its traditional markets, including younger consumers discovering Middle Eastern perfumery.
“Khamrah has grown into one of our most recognised fragrances, and what has been particularly interesting is how organically people have connected with it. With Khamrah Mira, we wanted to build on that familiarity while exploring a different side of the fragrance. The idea was to retain the warmth and richness that define Khamrah, but introduce a softer, more floral composition that feels distinct in its own right. As people’s fragrance preferences evolve, we want to continue creating scents that become a natural part of their everyday lives,” said Abdul Rahim, Chief Operating Officer and Creative Director, Lattafa Perfumes.
