Dubai, United Arab Emirates, May 8, 2026: Ajmal Dubai a brand long synonymous with the mastery of perfumery, announces the launch of its newest creation – Evoke Red Him & Her, a bold dual opus that reframes desire as a sensory language. Envisioned as a fragrant declaration in two voices, these additions draw a line between fragrance and feeling between the intimate and the magnetic. In a world driven by noise, Evoke Red stands for clarity. In a culture chasing trends, it celebrates identity. Evoke RED is a reflection of those who choose to live with intention – to seek what feels real, and wear it with confidence.
“Speaking on the launch, Mr. Abdulla Ajmal, CEO of Ajmal Dubai said, ‘Evoke Red brings together two distinct creative perspectives into one shared intensity. With HIM & HER, we’re celebrating the modern power couple — two individuals with their own identities, united by confidence, ambition, and undeniable chemistry. We’re speaking to a generation that sees fragrance as a reflection of identity, not just something you wear, but something you embody. It represents a more contemporary expression of Ajmal, where heritage craftsmanship meets confident self-expression.”
Evoke Red Him is a fougère gourmand built on clarity, warmth, and control. It reflects a man who knows who he is, shows up with intent, and carries a confidence that doesn’t need permission.
It is a bold reinterpretation of the classic fougère, this composition introduces a refined gourmand warmth that adds depth without overpowering its structure. It opens with Pink Pepper, Strawberry, Cinnamon, and Cardamom, creating a warm and energetic introduction. At the heart, Sage brings clarity and structure, while Lavender adds a clean aromatic elegance. Caramel softens the composition, adding a controlled gourmand warmth that feels refined rather than sweet. As it settles, Benzoin and Labdanum create depth and stability, while Tonka Beans and Amber leave a warm, grounded trail that feels confident, smooth, and long-lasting. The result is a modern masculine scent that is composed, magnetic, and effortlessly wearable.
Evoke Red Her is a soft yet confident floral gourmand built around powdery iris and a warm popcorn accord. It feels elegant, comforting, and strongly addictive. A fragrance for someone who doesn’t try to stand out, they naturally do.
Evoke Red Her is a modern floral gourmand built on Orris Butter and a unique Popcorn Accord, it opens with Orris Butter, Popcorn Accord, Pink Pepper, and Lavender for a fresh yet elegant introduction. The heart blends Magnolia, Praline, and Macadamia, creating a warm, creamy gourmand sweetness, while the base settles into Sandalwood, Musk, Vanilla, Tonka Beans, and Benzoin, leaving a smooth, soft, and long-lasting trail.
Retailing at AED 175 for both Him and Her respectively, the collection is available at Ajmal stores and online, striking a balance between elevated craftsmanship and everyday luxury.
About Ajmal Dubai:
Rooted in the rich heritage of Arabian perfumery, Ajmal Dubai began its perfumery journey with the world’s oldest form of fragrances: perfume oils. Over the last 75 years, Ajmal has carved a unique niche in the global fragrance industry as a fully integrated producer, manufacturer, distributor, and retailer. Offering a rich portfolio that blends traditional Arabian compositions with modern Western perfumery. Ajmal is especially renowned for its mastery in crafting the most exquisite Oud and Oud-related products. Today, Ajmal’s retail presence spans 400+ exclusive showrooms across the GCC and worldwide, with distribution in over 70 countries and a strong footprint across 100+ duty-free and travel retail points globally.
