Dubai, United Arab Emirates – October 15th 2025
This fall, Swiss Arabian, the region’s first fragrance house and a global pioneer in perfumery, proudly announces three new perfume launches across its most iconic collections, Shaghaf Amber Infusion from the Shaghaf Collection, Vanilla 01 from the Heritage Collection and Enigma of Taif from the Cities Collection.
Each creation is a celebration of artistry, heritage, and olfactory mastery, designed to resonate with fragrance lovers worldwide.
SHAGHAF AMBER INFUSION: A New Ambery, Leathery and Woody Eau De Parfum
The renowned Shaghaf Collection welcomes a bold new creation: Shaghaf Amber Infusion created by the perfumer Angeline Leporini, who shares her inspiration behind it:
“I love how amber can transform a fragrance, it enhances projection and gives the wearer a sense of boldness and confidence. With Shaghaf Amber Infusion, I wanted to craft a scent that beautifully embodies all of these qualities.”
Opening with vibrant notes of dry amber, ginger, cardamom, and sunlit apricot, immediately commanding attention with its spicy warmth and brightness.
The heart unveils a contrast of smooth vanilla, crisp apple, aromatic cedar, exotic davana oil, and delicate lily of the valley, a harmonious balance of sweetness, and depth.
The fragrance settles into a bold base of amber, patchouli, olibanum, leather, and musk, leaving behind a powerful trail, embodying the richness of amber in a modern, layered expression.
Shaghaf Amber Infusion reimagines the amber perfume tradition through a modern lens, enhanced with an exceptional longevity, graceful diffusion and sillage that endures from sunrise to nightfall, a signature beast mood projection of the Shaghaf Collection.
VANILLA 01: A Gourmand, Musky, and Floral Extrait de Parfum
The iconic Heritage Collection introduces Vanilla 01, a new vanilla fragrance redefines gourmand vanilla scents, setting a trend that will captivate all who seek the next evolution of luxurious vanilla. Masterfully created by the renowned perfumer Honorine Blanc who shares the story behind its creation:
“Vanilla is one of perfumery’s most fascinating ingredients. It comes from the orchid flower and is one of the few spices that requires an extraordinary process of hand-pollination, curing, and drying before it reveals its scent. With Vanilla 01, I wanted to celebrate this journey from the flower to the richly textured aroma we know by showcasing vanilla in its purest form. It is both a tribute to nature’s rarity and to the craftsmanship behind every drop of this precious ingredient.”
From the very first spray, a sparkling burst of Madagascar pink pepper, delicate orange flower, and creamy coconut awakens the senses with a luminous gourmand flair.
At the heart, the fragrance deepens into a comforting yet sophisticated blend of Indian jasmine, whipped cappuccino, luscious caramel, and intoxicating tuberose, a rich and unexpected twist on a classic floral bouquet.
The base lingers with the warmth of vanilla bourbon, softened by tonka bean, sandalwood, and musk, creating a sensual trail that is both elegant and addictive.
ENIGMA OF TAIF: A New Fruity, Floral, and Woody Masterpiece
Enigma of Taif is the newest Extrait De Parfum in the Cities Collection, Swiss Arabian’s most premium and luxurious line, founded in 2023. The fragrance is housed in a refined glass bottle, adorned with a golden plaque engraved with the city’s design, and crowned with a gold-toned cap featuring intricate patterns along the neck. A bottle as radiant as the city it reflects, and as luxurious as the scent it represents.
Crafted by perfumer Shinichiro Oba, Enigma of Taif pays homage to the legendary Taif rose in a scented bouquet:
“The inspiration for Enigma of Taif came from the city itself, a place where floral beauty and cultural legacy intertwine. I wanted to tell a story of regal elegance rooted in humility, one that honors the legendary Taif rose, cherished for its rarity and purity. This fragrance is an invitation to discover the soul of a city that breathes history and richness through every note.”
Enigma of Taif’s journey begins with a vibrant medley of cardamom, black pepper, pink pepper, elemi, and juicy plum, a lively opening that sets a bold and intriguing tone.
At its heart lies the legendary Taif rose, elevated by threads of saffron, soft violet, mystical olibanum, and golden osmanthus. This floral accord feels regal, opulent, and steeped in tradition.
The base reveals a rich and textured dry down of oakwood, molasses, vetiver, amber, and labdanum, grounding the fragrance in smoky warmth with a touch of sweetness and depth.
Enigma of Taif transports us to Saudi Arabia, a city close to our hearts. Our presence there reflects our love, appreciation, and continued success. Taif rose, one of the world’s most expensive and valuable roses, takes center stage in this scent, a fragrance as precious as the country it comes from.
Discover Enigma of Taif, Vanilla 01 and Shaghaf Amber Infuison, Swiss Arabian’s new scents of the season and the full Iconic Collections at Swiss Arabian boutiques across GCC countries and online globally on www.swissarabian.com and embrace the legacy of luxury in every bottle.
