Poppy Delevingne leads the campaign for the luxury drop redefining what it means to be a stylish parent in 2026
Bugaboo partners with Stella McCartney to introduce
a special capsule that brings together shared values of innovation, responsibility and design. Inviting Stella to reinterpret some of Bugaboo’s most recognized silhouettes, the collaboration reflects a mutual commitment to functionality, durability and more sustainable material choices.
The Bugaboo x Stella McCartney collection will include the following limited-edition items:
Butterfly 2 Stroller – An ultra-compact travel stroller
Bugaboo Fox 5 Renew – The ultimate go-anywhere, consciously crafted stroller
Dragonfly Plus – The city stroller where comfort meets compact
Accessories range – Including a tote bag. Making their debut in the Bugaboo range, styled in the brand’s signature Stella McCartney monogram
Design & Craftsmanship
The collection integrates elements from Stella McCartney’s design language into Bugaboo’s engineering expertise. Referencing the Falabella bag named after Stella’s childhood pony that has since become a symbol of cruelty-free luxury, the collection translates its distinctive contrasts into considered detailing.
Masculine hardware meets softer finishes, incorporating recognizable Falabella features including the diamond-cut chain, inspired by a horse bit, woven into the canopy, alongside vintage gold medallions and the Stella McCartney logo. The collection includes three strollers and coordinating accessories in a Tobacco Brown colourway, finished with Saddle Brown accents in vegan leather alternatives.
Sustainability at the Core
Sustainability is embedded throughout. Fabrics are crafted from recycled polyester made from plastic bottles and coloured using water-free dye technology, reducing reliance on virgin resources and minimizing waste. Hardware incorporates a blend of bio-based materials and recycled aluminium.
True to Bugaboo’s principles, performance and practicality remain central. The result is a special-edition collection designed with longevity in mind, combining responsible materials with thoughtful design – a meeting point between Stella McCartney’s values and Bugaboo’s technical expertise.
Campaign & Vision
The campaign, starring model, entrepreneur, and first-time mother, Poppy Delevingne, captures an intimate and contemporary vision of motherhood, celebrating women not only as parents, but as individuals. Set against natural landscapes, the imagery reflects moments of pause, freedom and playfulness, embodying the collaboration’s central message: parenting and personal identity can thrive together.
Stella McCartney
“As a mother, I want the things I design to reflect the world I want to build. Working with Bugaboo makes sense, as it’s a brand that shares our commitment to innovation and responsibility. This collection is for every mum who wants to bring her own individuality and playfulness into parenthood.”
Poppy Delevingne
“Motherhood has completely changed the way I see the world. You suddenly realize how important it is to surround your children with things that are made with care and full of joy. That’s what I love about this collaboration; it makes those everyday moments with your little one feel even more special.”
Adriaan Thierry, CEO at Bugaboo
“Today’s parents in the region are design-minded, values-driven and on the front-foot of culture. They expect the brands they choose to reflect that. Stella McCartney has always proven that style and responsibility belong together, and that’s a belief Bugaboo shares deeply. By bringing Stella McCartney’s unmistakable aesthetic into our most celebrated strollers, we’ve created something that speaks to the modern parent who sees parenthood as an extension of their own identity and self-expression. We have no doubt that this range will be the must-have fashion statement of 2026 across the GCC.”
Availability
The Bugaboo x Stella McCartney collection will be available from 25 September 2026 onwards at:
https://bugabooarabia.ae/
Selected retail stores across GCC and other ecommerce platforms
Press Enquiries
support@bugabooarabia.ae
About Bugaboo
Bugaboo redefined the industry over 25 years ago with its iconic strollers. What began as a radical rethink of family mobility grew into a global benchmark for durability, innovation, and ease of use. Today, the Dutch brand continues to push boundaries with award-winning strollers and parenting solutions – including car seats, a play yard, a highchair, and accessories – designed to empower confident, effortless family life.
Bugaboo products are engineered to be comfortable, long-lasting, and built for the future. Every part is modular by design, built to be repaired and replaced, resold, and used again, connecting multiple families and journeys across its lifetime rather than ending with just one. Responsibility has always been part of how we design, not a layer we add at the end; it’s in every material decision. In 2023, the brand became a B Corp™.
Learn more at Bugaboo.com and bugabooarabia.ae for regional products and services.
About Stella McCartney
Stella McCartney is a luxury lifestyle brand launched under the designer’s name in 2001. It emboldens confident femininity with elevated yet effortless, conscious fashion. The brand is committed to being an ethical and modern company, believing it is responsible for the resources it uses and the impact it has on the environment. It is therefore constantly innovating new ways to become more sustainable, from designing to store practices and product manufacturing.
As a lifelong vegetarian, Stella McCartney never uses any leather, feathers, fur or skins in any products for both ethical and environmental reasons – pioneering a movement for the use of alternative materials. Supporting regenerative agriculture and circularity, the brand is embracing new business models that will transform how clothes are sourced, produced, sold, shared, repaired and reused, promoting long-lasting products with extended use to reduce environmental impact.
At the beginning of 2025, Stella took back full control of her namesake fashion house whilst continuing to advise Bernard Arnault and LVMH as a Global Ambassador on Sustainability. Stella McCartney is proudly now an independent, female-founded and led brand.
Today, Stella McCartney spans women’s ready-to-wear, unisex capsules, kids’ clothing, accessories, a performance wear collaboration with Adidas, and more – with 35 directly owned stores and 13 franchise stores across New York City, London, Paris, Milan, Tokyo and Hong Kong. Collections are sold in 60 nations through 381 specialty shops and department stores, and ship to over 100 countries via online.
Discover more at stellamccartney.com.
