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PRESS RELEASE HONGQI Unveils the HONGQI GUOYA in Abu Dhabi, Showcasing Breakthrough Engineering and Intelligent Craftsmanship at the Mubadala Abu Dhabi Sail Grand Prix Season Grand Final
Abu Dhabi, UAE — 3 December 2025: HONGQI, China’s leading ultra-luxury automotive marque since 1958, revealed its newest Golden Sunflower flagship — the HONGQI GUOYA — in Abu Dhabi during an exclusive gala event centered on pioneering design and state-of-the-art innovation. As the Official Luxury Automotive Partner of the Mubadala Abu Dhabi Sail Grand Prix 2025 Season Grand Final presented by Abu Dhabi Sports Council, HONGQI presented a model that stands at the intersection of cultural heritage and cutting-edge automotive technology.
Abu Dhabi, with its rapidly advancing innovation ecosystem and global leadership in next-generation mobility, provided the ideal platform for the GUOYA’s regional debut. Media attendees were immersed in a detailed exploration of the vehicle’s intelligent systems, advanced powertrain, and breakthrough craftsmanship techniques — highlighting HONGQI’s commitment to shaping the future of premium mobility.
The event included a dedicated press conference featuring insights from Giles Taylor, Chief Designer and Vice President of Global Design at China FAW, followed by a curated gala dinner showcasing the brand’s design philosophy and technological milestones.
“HONGQI GUOYA represents a new chapter in Oriental ultra luxury. It carries the depth of Chinese cultural heritage while embracing a forward-looking global design spirit,” said Giles Taylor, Chief Designer and Vice President of Global Design, China FAW. “It is especially meaningful to unveil this model in Abu Dhabi, a city that has rapidly become a global capital for luxury, design and high-performance experiences. The Emirate provides an exceptional stage for HONGQI to connect with discerning customers who appreciate artistry that lives beyond trends.”
A Technological Breakthrough: The Powertrain Behind the GUOYA
At the core of the GUOYA lies HONGQI’s most advanced engineering achievement: a self-developed V8 platform refined over 67 years, delivering:
430 kW
800 N·m of torque
Rapid response enabled by a mid-mounted HOT-V twin-turbocharger architecture
The HOT-V layout optimizes airflow, enhances thermal efficiency, and reduces turbo lag — allowing for quick, seamless acceleration while maintaining ultra-luxury smoothness.
Lightweight structural engineering and advanced NVH solutions ensure quietness, stability, and ride comfort, reinforcing the brand’s commitment to intelligent performance.
Intelligent Craftsmanship: Technology and Tradition Combined
Inside the cabin, traditional craftsmanship meets advanced intelligent systems to create a multisensory luxury environment:
4D seat-audio interaction, translating music into tactile resonance
A 3,240-watt, 32-speaker audio system tuned with master musicians over 1,000 hours
S-Nappa leather engineered for softness and breathability
24-way front and 22-way rear intelligent seating adjustments with massage, ventilation, and heating
Heritage techniques — including lacquerwork, cloisonné enamel, gold-and-silver filigree, and classical embroidery — are integrated using precision technology to ensure durability and refinement.
Exterior Architecture Defined by Design Intelligence
The GUOYA’s sculptural exterior is informed by symbolic geometry and structural precision, drawing from:
The proportions of the Hall of Supreme Harmony
A 23.5° hood ornament symbolizing cosmic alignment
Rear elements inspired by Tian’anmen’s skyline and traditional palace lanterns
Each feature is engineered for balance, airflow optimization, and aerodynamic integrity — reflecting HONGQI’s fusion of design artistry and engineering intelligence.
Exclusive Ownership Supported by Smart Service Systems
To ensure a seamless, technology-enabled ownership experience, the first 30 GUOYA owners worldwide receive lifetime access to HONGQI’s “Serene Assurance” privileges:
Lifetime warranty
Lifetime roadside assistance
Lifetime on-demand inspection
Lifetime dedicated customer care
Personalization options — such as two-tone exterior paint, hand-painted waistlines, bespoke embroidery, pure wool floor mats, and artisan lacquer keys — are managed through HONGQI’s advanced customization platform, enabling precise, user-defined luxury.
A Future-Driven Strategy for Global High-Tech Markets
HONGQI’s participation at the Mubadala Abu Dhabi Sail Grand Prix highlights its alignment with global innovation leaders. As demand grows for intelligent, high-performance luxury vehicles, the GUOYA stands as a key milestone in the brand’s vision for advanced mobility.
