Sanzen, a newly launched UAE-born project development and management brand, made its official debut today with a three-day early bird pre-launch event running from 11 – 13 December at the Sanzen Experience Center in Dubai. The gathering welcomed government representatives, industry partners, investors, and brokers to experience Sanzen’s vision for a new era of calm, intentional, and human-focused environments across the UAE.
The event marks both the public introduction of Sanzen and the exclusive pre-launch unveiling of its first two projects: Zen Lagoons in Dubai and Sukoon by Sanzen in Sharjah. During this limited pre-launch window, brokers and investors are invited to submit EOIs and gain access to up to 10% advantage on select units, ahead of the full public release.
Sanzen enters the UAE’s real estate landscape with a mission to bring balance back into modern development. It is a company built on a philosophy that prioritizes clarity, purpose, and human wellbeing at every step of the development journey, from concept to handover.
Operating as the parent brand, Sanzen oversees two development arms, Zenova Realty Real Estate Developments, under which Zen Lagoons is being developed and Al-Sanad Investment & Developmen, under which Sukoon by Sanzen is being built. Together, these entities reflect Sanzen’s commitment to creating communities shaped by thoughtful design, natural harmony, and a style of luxury.
Speaking at the opening ceremony, Abdul Aziz Al Sanad, Chairman of Sanzen, shared the brand’s foundational purpose: “Sanzen was created from a belief that the future belongs to developers who create real, lasting value, those who put people, not buildings, at the center. As our cities grow rapidly, the demand for communities that balance urban energy with human wellbeing has never been greater. Sanzen represents a new direction, where homes become a lifestyle shaped by clarity, and purpose.”
Zen Lagoons: A Mixed-Use Waterfront Sanctuary (Residential + Commercial)
Zen Lagoons is a waterfront sanctuary located in the Meydan area of Dubai, an increasingly desirable district known for its strategic accessibility, rapid growth, and rising real estate demand. Situated near major road networks and offering seamless connectivity to key hubs such as Downtown Dubai, Business Bay, and Dubai International Airport, Meydan stands out as a dynamic community for both families and investors.
The project features a curated selection of 1 to 3 bedroom apartments, alongside commercial office units, with residential homes starting from AED 1.5M and 630 sq.ft, while commercial spaces begin from AED 2.8M and 697 sq.ft, offering strong value in one of Dubai’s most promising investment corridors.
Designed around wellness and mindful living, Zen Lagoons integrates meditation pods, yoga and Pilates decks, sound-healing and aromatherapy spaces, an infinity pool, outdoor gym, jogging track, and direct lagoon access, bringing together natural serenity and urban vibrancy with uninterrupted waterfront and skyline views.
With only 47 residential units released during the pre-launch, Zen Lagoons offers a rare opportunity to secure early access at preferred value, an attractive proposition for investors seeking early-entry in a booming district.
Sukoon – A Gated Villa Community for Balanced Family Living
Sukoon is an expansive villa community located in Sharjah, designed to offer a calm, family-oriented lifestyle, a strategic alternative for those seeking value, spaciousness, and strong growth potential.
Sharjah’s real estate market has seen growing interest in 2025, thanks to competitive pricing, high rental yields, and steady demand, making it increasingly popular among investors and families alike. The community features villas ranging from 3 to 7 bedrooms, with prices starting from AED 2.1M and generous layouts beginning at 2,240 sq.ft, offering exceptional value in a master-planned environment.
Beyond the homes themselves, Sukoon provides a complete lifestyle experience through lagoon-style pools, private patios, parks, and expansive green spaces, complemented by the Zen Market retail hub, a nursery, mosque, and a dedicated community center, creating a fully self-contained neighborhood. With sports courts, cycle lanes, and smart-home enabled villas integrated throughout, the development is thoughtfully designed to balance nature, space, and convenience.
During the event, Amro Saleh, CEO of Sanzen, highlighted the brand’s long-term vision:“Sanzen enters the UAE with a purpose, to redefine how we live, by bringing the essence of Zen into modern urban development. Luxury should feel light. Communities should feel intentional. Homes should give people time back, not take it away. Our developments in Dubai and Sharjah represent a new generation of environments built around people, natural balance, and meaningful design.” He added his gratitude to partners, advisors, and future residents, reinforcing Sanzen’s commitment to creating communities that live differently.
Over the next three days, brokers and investors attending the event will have exclusive access to offers and a significant early advantage ahead of the public launch, providing priority access to pricing, inventory, and unit selection before they are made available to the wider market.